Dismissing social marketing:
Dismissing social marketing has ineffective if you have managed to put together an effective social media strategy ahead of the competition, you will have the upper hand.
Not having a social media marketing plan:
social media marketing can be a colossal waste of time; many companies are in this trap without a proper plan of action. Social media marketing must be approached the same way you approach your planning for any marketing campaign. You should have specific goals, a budget, and a concrete plan of action that outlines how you are trying to accomplish how you will achieve your goal, measure results, and what resources you will need to allocate.
Measuring the wrong KPIs
Many marketers fall into the Trap of vanity metrics when measuring key performance indicators for your social media marketing. The number of fans on Facebook or followers on Twitter and if increasing numbers grow they are happy. Social media marketing is no different from any other marketing channel. You should be measuring your social media efforts’ impact on your business, not your total number of fans or followers.
4 treating all social media platforms the same:
Social networks have their own custom language audience and type of content. For your reference to be practical, you need to account for differences between social networks. It is essential to learn how people communicate on the entire social network key participate in.
Failing to engage in conversations:
your social media updates for useless if no one cares to share or respond to them; your posts and content should be designed to elicit conversations with your audience; if you don’t get, your overall strategy and the content should be revised, after all, this is what social media is about and don’t limit your company social instructions only through the marketing department in what other departments that interact with customers such as sales customer service building and production in your social media strategy to communicate with your customers.
Connecting as opposed to networking:
Make your interactions meaningful. Networking is about adding value to a relationship; you should set aside the time to reach out and write personalized messages, engage in discussions, share and comment on someone else content as a positive to just pushing your down everyone’s throat read this relationship the same way as your person once adding value to these relationships other will be more likely to pay attention to what you have to say.
Making it all about you:
To succeed in social media, you not only have to speak the language of the audience, but you have to tell them what they want to hear. The content that you post should be of high quality of significant interest and be in line with the norms of the social network as your followers make it about them and make it for them.
Relying too much on automation:
Your social media presence must have a personal touch. Be careful not to align your audience but post content automatically and instead think of ways to delete, entertain, and inspire by posting personalized and authentic content.