As a business owner, you know that ratings & fresh content are critical for success. Let’s say that you are passionate about the promotion of your business. In this case, it will probably have to spend a lot of time on it to create new blog articles, social media posts, or creating content for an audience.
However, there are other, more passive, promotion methods, which can help you to Grow Your Business and improve your local search engine results.: Google Local Guides. Released in 2015, Google Local Guides. If you’re not familiar with it, this is the closest comparison with Yelp elite squad.
Google guides reviews the other users, and other content in exchange for a number of benefits. Since the launch of the Google-to Guides, the community, and has been proven to be very popular. There are over 120 million local guides in over 24,000 towns and cities.
There are a number of potential benefits, from Google’s travel guides to increase your company’s online presence.
What are Google Guides?
The idea behind this is easy and simple. It makes use of user-generated content (UGC) is to enrich the information that is available on Google Maps. Becoming a local google guide is very easy and simple.
Once registered guides receive points for each of the actions that they carry out. All the guides start with a zero and a maximum of 10 levels, to obtain the privileges on the way.
Google Local Guides, Increases the Visibility
Now that the majority of consumers use the internet to search for local businesses and mobile search is growing, increasing visibility is more important now than ever before.
This is where the content is to be collected by Google Guides is an invaluable asset for your business, and potentially help out in the local search results. Google my Business Insights study found that high-quality images are essential to your business.
Studies have shown that profiles with a large number of images are received, increased, clicks, applications, and referral requests.
Google Local Guides Drive Reviews
You know, that, positive reviews, and inspire the trust and confidence of the clients, but they also allow you to get noticed online.
In an increasingly digital world, online review is very important for your business because:
- 93% of consumers say that online reviews influence their buying decisions.
- 91% of consumers prefer to use online reviews as much as personal recommendations.
- 90% of consumers read reviews before you take the stone and construction companies
These days, Google is, in the first place, where people read reviews.
Dealing with Negative Reviews
No matter how dedicatedly you work, and how well you are at managing your business. A negative review, it is almost inevitable at some point. It can hurt you and that you may be concerned that it will hurt your professional image and reputation.
Instead of worrying about potential low reviews, your best approach is to positively and objectively respond to reviews.
How to Optimize Your Business Map Listing?
How to optimize your map to make it easier for people to find you, but it will also make it easier for your business to be found in the Google local guide.
To make your page stand out from the background and the optimization of the page by:
- adding images
- Responding to reviews
- Completing your profile
- updating your profile