How to Optimise YouTube Videos To Get More Traffic | 10 Simple Tricks
Video Marketing 

How to Optimise YouTube Videos To Get More Traffic | 10 Simple Tricks

Abhishek Jain ,

As we know, Google is the largest search engine available. But the fact that Google is not the only search engine available as YouTube comes to mind when it comes to comparisons and business promoting.

YouTube is a great platform to promote small businesses as it is new and the fact that Google and Facebook are full of advertising ads makes it hard to stand there.

YouTube is a great video-sharing platform and is growing day by day. And to increase YouTube visibility you need to follow effective social media strategies and share your videos on all social media platforms.

10 Best Ways to Improve YouTube Videos

 

  • Keyword research

Keyword research is one of the most important aspects of any YouTube video. Gone are the days when we uploaded any random video and get it ranked.

Just as the ranking on YouTube and Google is different, so is the keyword research process. The best way is to type a word or two into the YouTube search box and then the related words on the screen will appear.

Google Keyword Planner or other keyword research tools we use for SEO can also give you the right ideas for what people are looking for.

 

  • Video Title

Along with keywords, the video title plays a major role in enhancing YouTube’s SEO videos. The keywords that are placed at the beginning of any video title seem to measure up relatively well. It usually enables the SEO of videos.

Just as blog post titles help posts work better, similarly, video captions with keywords also help make better video use.

 

  • Tags

Tags also play a major role in improving YouTube video. It is a way of telling the search engine what a video is about. The first mark usually contains keywords and some contain suggested keywords.

Suggested keywords are better to choose tags as suggested by YouTube and secondly, these are the keywords people need.

Also, following competing keywords and using those in our videos is a good idea and has worked for years. Most people have been using this method to help their level.

 

  • Add Description

Like tags, adding captions also plays a big role in the better ranking of YouTube videos. Adding a good description is recommended because it can help viewers explain what the video is about.

A good description contains keywords and key points included in the video. Although it is not recommended to overuse keywords in the title and description as it is not a good option.

Try to include at least 150 words in your YouTube video description and enter keywords where and when needed.

 

  • Thumbnail

Thumbnail is not directly related to enlarging your videos but can affect your quality in a big way.

Customizing the video with an attractive thumbnail plays a big role in video ratings and serves as a great feature in YouTube SEO. Just as the cover of a book tells a lot about the contents of a book, so a thumbnail of any video tells a lot about what a video is about.

 

  • Subscribers, Like, Comment, Share

You should not hesitate to ask your audience to subscribe to your channel. You should ask them to like your videos, comment and share.

You can add photos or thumbnails of subscriptions and a favourite button to your videos so people can take action. In this way, there can be a 50% increase in subscribers and likes.

Your main focus should be on finding more subscribers.

 

  • Rename the Video 

Rename video file, it is a great option for better video optimization. Well, it has no impact on SEO, but it is a good option for you. Renaming filename means, that the raw file is renamed and the keyword is typed instead of it. For example, our file will be saved as a “2637478. mp4”, 

So, instead we should save the file, such as, for example, “comedyvideo. mp4”, there will be attractive and at the same time, to tell YouTube what the movie is about. 

Therefore, the change in the title of the video, with the help of keywords, you can help improve and optimize our YouTube video. 

 

  • Video duration 

The length of a YouTube video, it plays an important role in the optimization of your YouTube video for SEO. In general, people may think that making a lot of movies, it will help them to improve their ranking, but this is not the case at all. It’s much more important to provide people with valuable information. 

The average length of the films, which is 4 mins and 20 seconds to complete. Well, it’s not exactly the right length, but it’s always better to opt for one that is about the same length. 

Therefore, it is better to keep the videos as up-to-the-point-to-point and in a very short length.

 

Read 6 New YouTube SEO Tips for Ranking a Video on YouTube in 2020

 

  • The Frequency of The Video-Publishing

For your videos to get a high score, if you want more video related to your niche, in comparison with your competitors ‘ channel. Please try to post 2-3 videos a week, to have a better interaction with the audience, as well as the ranking in search results. 

 

  • High-Quality Content 

Generally, people don’t like to see the same thing over and over again. The high-quality and fresh content is always in demand. The high-quality and unique content will help in the SEO of a Youtube Video.

 

Know About Future of SEO – Voice Search, Video Content & Vernacular

Abhishek Jain

Abhishek is an SEO Expert with extensive 7+ years of experience. He helps businesses to build their brand and get leads through the Internet without spending anything on Facebook and anything on Google.