How to do Keyword Research for your Website in 2021?

 Without keyword research and selection of proper keywords for your website, you cannot even think of ranking your website in search engines.

You must have heard and read many of the  SEO experts that you need to do keyword research at the start before moving any further with SEO. This will decide the basis of your SEO strategy.

Here I am going to share the right formula of keyword research with you. This keyword research formula is totally free of cost and easy to understand. You don’t need to buy any costly paid SEO tools for this. Till the end of this post, you will be able to find great keywords for your website that will convert for you and make money for you.

First of we should learn about the types of keywords:

There are mainly 3 types of keywords are Generic keywords, broad keywords, and Long Tail Keywords. There is one more classification of keywords that you will learn below in this post.

What are generic keywords?

The very example of generic keywords is “smartphones” which is an unspecified and a very generic category in which you have no specific information. It is not difficult but impossible to rank for keywords like these as big biggies are sitting on these and we cannot cross them in this era at least.

 What are broad keywords?  

 Broad keywords are those keywords that define a particular broad category. An example of a broad keyword is “Samsung smartphones”. You can still see the broadness in this keyword phrase. It is defining a particular brand smartphone but still, the user will not reach where he actually wants to reach. These types of keywords are still very difficult to rank but sometimes the magic can happen in case of broad keywords.

 What are long-tail keywords?   

 Long-tail keywords are the keywords phrases or sentences that we type in the search engines to get the desired specific results. “ Samsung Galaxy J7 smartphone review ”. These types of keywords are known as long-tail keywords. These are very easy to optimize and rank in the search engines. The other benefit of long-tail keywords is that they also include the generic and broad keywords and there are chances that your website may also rank for these in future.

  Let us move towards the first step of keyword research.

  Suppose you have to find the keywords for a mobile or smartphone review website

   1. Find niche related search terms from Quora:    

    The first and foremost task to do during researching the keywords is to find your niche related keywords. How to do this?

  Get onto Quora or any other authority question answers websites and put the search term say “smartphone reviews” in the search box and press enter. You will get a stream of questions and problems that people want to solve related to that keyword. This can be the general search term for your website or blog.

Quora for Keywords Research

  Secondly, you can get ideas by typing your niche term in Google Search Box and the smart search of Google will show you the different keyword ideas which you can note down. One of these can be your final keyword.

  Thirdly you can get ideas from the SEO Yoast plugin when you type keywords in the Focus Keyword tab. It shows us the relevant search terms and keywords that are frequently used and by the users.

  After this exercise, you will be able to find 10-15 relative search terms.

   2. Check out their monthly searches from Google Keyword Planner:    

The second step is to check the worth of these keywords in terms of user acquisition. In simple words, we will check out the monthly searched for these researched keywords.

  How to do this?

  You need to sign up for Google Adwords which is free. You can sign up with your existing Google account.

Link to Google Keywords Planner

   Here you can search for new keywords using the website URL, related search term or category. 

  You will be taken back to the page where you can check the monthly searches and other parameters for keywords. We have already found the related search terms so we will put the search terms in the box.

Google Keyword Planner Tool
Google Keyword Planner Tool

Then you will get all the related keyword Ad group ideas. We are here to find a single keyword so we will click on the Keyword Ideas.

  You will now get the monthly searches of that particular keyword and also you will get the data of other related keywords as well.

  Now separate the keywords with more than 100 searches per month. Anything less than this will not be worthy for you. You will get a list of keywords that has 100+ monthly average searches. Now we will move to the next step.

   3. Checking the competition of keywords one by one:   

 To find the competition does not need any additional tool. It can be checked by the same keyword research tool. You will get the competition along with the Monthly searches when you look for the keyword ideas.

The next column to the Avg. monthly searches are in the Competition column.  See the above image to see the keyword competition. Competition is categorized into Low, Medium, and High.

This based on the people and agencies for the PPC Ads in the google search engine. Well, the competition does not have much significance in organic Search Engine Results but still, we avoid the high competition keywords.

 Now we have the following data forms for our keywords:

  1. Monthly Searches
  2. Competition

The competition must be Medium or Low and the keywords must have high average monthly searches.

   4. Check the  keyword in the titles of all the web pages: 

The final determining step in the keyword research is to determine the keyword in the titles of the web pages. I know this is strange for you.

Isn’t it? Not really. You can see and find all the web pages with your keyword in their page title by typing a single search query in the search engine. You will also get the exact number of web pages that contain your keyword in their page title. 

  The search query you have to type in Google is:  intitle:” keyword 

Keywords Research intitle

  This is the way to check the actual number of websites that are competing for these particular keywords and has that particular keyword in their titles.

  Now we have enough data to analyze the keywords

  1.  Keyword Suggestions
  2.  The Average Monthly Searches
  3. Keyword Competition
  4. intitles of the keywords

The conditions for good keywords to be used in the websites or blogs are:

  1. The  Average monthly searches must be greater than 100 searches.
  2. The competition must be medium or low .
  3. The last determining step is to have the “in titles of your keywords” under 5000

This is because we can beat 5000 web pages with  SEO over a period of time.

Anything greater than that will be difficult to overcome. We will put together all the data and then the relevance to find the niche related keywords for your mobile review website.

Similarly, you can find more keywords for your niche website.

Abhishek Jain

Abhishek is an SEO Expert with extensive 7+ years of experience. He helps businesses to build their brand and get leads through the Internet without spending anything on Facebook and anything on Google.