Today many bloggers consider traffic and especially the search engine traffic as the key metric for a successful blog. However, I believe that the success of your blog should be really measured by the number of loyal followers or subscribers. Hence, you need a successful email marketing guide to build a killer subscribers list which guarantees long-lasting traffic without relying on search or social media.
Being said that, building email lists is not as easy as it seems because users need real motivation to subscribe to a blog. It is important to come up with a decent strategy to build killer mailing lists that only grows with time.
A blog can be considered as an online magazine or an e-magazine for the current generation. However, what’s a magazine without quality readership or subscribers? It’s nothing but just another website on the internet.
Well, that must change. While you can always work towards generating search engine traffic to your blog and earn a decent income by trying different monetization methods like affiliate marketing, micro niche marketing, google adsense and more. Still, you need to be constantly on your toes when you rely only on one channel for traffic. There’s no guarantee whatsoever whether the search engine traffic will remain constant at the next search algorithm update.
Hence, you need to find alternate methods to generate regular and quality traffic. One such method is email marketing. Today, I will share a successful email marketing guide which is designed to help you build killer email lists to grow the reader base on your blog.
Why do you need a Successful Email Marketing Guide?
Email marketing was never easy earlier and it’s not easy today either. It is important to adopt a strategic approach and design a campaign to build email lists or capture emails of your visitors, of course with their permission.
For that, you need a successful email marketing guide. Well, a successful email marketing guide is nothing but a step-by-step process that you must be aware to create a successful email marketing campaign.
Here are some of the benefits of a successful email marketing campaign:
- Build quality readership for your blog
- Generate regular and constant traffic for your blog
- Promote new ideas or products instantly with your mailing list
- Get advertisements and sponsorship offers based on your mailing list
- Get instant feedback or suggestion from your subscribers
- Grow your blog steadily growing your reader base by encouraging existing subscriber base to share the blog posts within their networks
Now, that you know the advantages of setting up a quality email marketing campaign; let’s discuss how to build killer mailing lists.
A Successful Email Marketing Guide to Get Started!
Before you get started with email marketing campaigns, you need to simplify your understanding of an email marketing campaign. Well, the challenge is not only to build mailing lists via email marketing but also sustaining it.
To sustain and keep your subscribers intact and growing, you need to treat them as your friend and interact with them as you would do with any other friend online. Yes, you need to build a personal connection with each and every subscriber whenever you send a newsletter.
Hence, don’t go only promotional when it comes to shooting emails but build a rapport with your subscribers. With such an approach, you will only grow your reader base and keep the newsletter interesting and interactive.
Well, that’s the emotional criteria to run a successful email marketing campaign. There are many factors to consider from the technical and practical side to build quality subscribers and mailing lists.
Keep reading this successful email marketing guide if you want to understand the core technique to grow subscribers.
Seek permission using opt-in forms
Well, you can always buy a mailing list from third-party providers, to begin with. But, put yourself in the reader’s shoes once and ask yourself whether you will be interested in reading an email that you never actually or directly subscribed to.
The answer is a big NO!
Instead of wasting money on spam mailing lists available out there, build your own by seeking proper permissions using opt-in forms. You might be wondering if it was that easy then why do you need a successful email marketing guide!
Well, it’s not that simple. However, adding an opt-in form will keep the doors of subscribing to your newsletter open for any interested. Something is always better than nothing after all.
There is a wide range of email service providers that you can utilize to set up interactive and attractive opt-in forms on your blog.
There are as follows:
- GetResponse (Read Review)
- Constant Contact
- Campaign Monitor
These email service providers will not only help you set up quality opt-in forms but also lets you manage your mailing lists. It will help you automate the whole process of sending newsletter and save you loads of time.
Offer some leverage to the visitors
In this digital age, there are very few people interested in signing up for an email newsletter. Hence, you need to encourage or motivate the users to visit your blog and opt-in as a subscriber to your blog.
You can do that by providing some leverage that the users can’t deny. Based on the niche content of your blog, you can offer a free guide on some helpful topic in the form of an eBook or share an exclusive web training series for the users for free. The only condition to get such freebies will be to opt-in as a subscriber.
You can also offer premium tool subscription or partner with brands to share discount coupons with your audience in exchange for a newsletter signup. If your budget is high, you can also host a giveaway or partner with a popular brand for the same and lure the readers to become a part of your mailing list.
Add interesting subject lines to your emails
Remember, we live in a digital world and there are plenty of different websites and apps across the globe running successful email marketing campaigns. There’s a huge flow of emails every single day with each online user receiving a bunch of them on a daily basis.
The best way to stand out among these emails is to write a unique and interesting subject line that the user notices instantly and encourages him/her to open the email. No matter how big your mailing lists are, they are useless if nobody opens your emails and read them.
Hence, it is vital to work on the emails you send by writing quality subject lines. Also, ensure that the data or the content in the email is simple and clear to understand. Stuffing too much data within the email content will confuse the subscriber and prompt him/her to either unsubscribe or move to another email.
In short, besides writing a compelling subject line, you must also focus on what’s inside the email as well.
Analyze the performance of each newsletter sent
Metrics and analytical data is the key to assess the performance of your email marketing campaign. Simply building subscriber lists and shooting emails on a regular basis isn’t enough. You must analyze how they perform as well.
Most of the email service providers offer their own analytics dashboard. You can analyze the open rate, click through rate, and unsubscribe ratio with each email sent over a period of time.
With the help of such data, you can identify the type of emails that work well with your subscribers and stick to them more often. You can also experiment with promotions and sponsored emails every now and then to assess their performance as well.
With raw analytics data, the whole process of building mail lists becomes simpler to assess. You can’t ignore such data if you want to run a successful email marketing campaign.
Most email service providers also let you segment of your emails into different groups. You can create groups based on the type of emails you want to send to your subscribers. Newsletter and new post updates can be classified into one group, whereas promotional or product specific updates can be placed in a separate group.
In this way, you can assess the performance of your email marketing campaign based on the types of email. Remember that overdoing anything will give negative results. You must assess and analyze your email marketing campaign thoroughly before making any major changes.
Over to you!
I hope that this simple email marketing guide must have answered many of your queries related to building email lists. The idea is to lure the incoming traffic on your blog to subscribe to your newsletter using attractive opt-in forms. You can also attract the traffic from social media by using some leverage and turn the visitors into subscribers quite easily.
Remember, a successful email marketing guide is all you need to run a successful email marketing campaign. Simply follow this guide to start building your mailing lists today!