Brand Marketing and Why it is Crucial in Your Facebook Strategy
Brand marketing promotes your products and services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with effective personalized brand communication to your audience. Essentially, your brand is the bridge between your product and your customer.
A brand marketing strategy is a long-term plan whose purpose is to increase a brand’s position and positive perception in the market. The strategy can include several media channels, campaign types, and a variety of tactics to reach its goals.
The four brand strategies are line extension, new brand strategy, and flanker/flight brand strategy.
A good brand has a clear focus, knows its target audience, has a defined mission, knows its competition, identifies its fundamental values, tells its story, and has a brand identity reflecting goals.
An effective brand strategy helps you cultivate a strong brand. It defines who you are as a business and focuses on your long-term goals. It also sets a benchmark to measure progress against: without a brand strategy, you have no way to judge whether your brand is moving in the right direction or not.
Brand identity is the visible elements, such as color, design, and logo, that identity and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. Uses colors, shapes, and other visual elements in its products and promotions.
The 8 types of branding are:
Personal branding, product branding, service branding, retail branding, cultural and geographic branding, corporate branding, online branding, offline branding.
Is Facebook page is a great free marketing tool for businesses to identify themselves by listing product offerings and services and sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.
These are the ways to increase Facebook brand marketing:
Making the most of your Facebook business page
Facebook advertising classic ads
Hosting Face book contest
Face book promoted post
Face book open graph
Facebook exchange ( fbx)
In marketing, branded content is also known as branded entertainment; it is produced by an advertiser or contains whose creation was funded by an advertiser….The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
” On Face book define branded content as any post including text photos videos instant articles links 360 videos and live videos that features a third party product brand or sponsor it is type value posted by Media company celebrities or other influencers. “
To promote a brand:
To have a powerful brand presence physically, your brand must appear as two people intellectually.
Promote your brand content on social media; don’t over-promote
Prove that your brand is here to stay.
Use content to introduce your brand:
Establishing a solid social media presence driving traffic to your website.
Creating brand recognition.
Getting the attention of customers and influencers.
Creating PR buzz
If you are selling something that does not already exist in the market, make it a point to educate your customers by sharing relevant information through blogs, video marketing, and other sources . Keep them engaged with interesting facts about your product. Create visual stories that attract your target customers in Face book and other social media.